lauren belloniMay 1, 20234 minHow to Evaluate Your Strategic PR PlanBefore you develop specific evaluation techniques for your PR campaign, you need to consider the metrics on which you will judge...
lauren belloniApr 5, 20233 minUsing Communication Tactics In A PR CampaignSo, what are communication tactics you may ask? Well, it's simple. Communication tactics are the visible elements of a strategic plan; it...
lauren belloniMar 20, 20232 minCreating a Strategic Public Relations PlanAction and response strategies are extremely important for an organization to interact with its publics. There are two main types of...