Skills/Work
PR Campaigns
PR Design
I took PR Design during the summer of 2022. In PR Design, I learned how to use Adobe Photoshop, Illustrator, and InDesign. I also learned the importance of structuring visual communications. I now have the ability to translate a concept of visual communication into an actual publication.
PR Writing
I took PR Writing from August to December of 2022. In PR Writing, I learned how to write all different types of pr copy for various media and channels. In this class, I also utilized design skills to create the assignments titled "Red Cross Fact Sheet", "Nike Newsletter" and "Nike Air Max Dawn Creative Brief". This class was also when I really mastered writing in AP style.
Crisis Communication
(group work except for "Initial Media Statement Script")
I took Crisis Communication from August to December of 2022. I worked on a semester-long group project for Hyatt with three other classmates. In this project, we created an entire crisis communications plan. In project part one I did the warning signs and the definitions. In project part two, I created the crisis directory/contact list and the crisis management plan sections. In project part three, I did the sample letter to stakeholders and helped with the example of initial statement for immediate release sections In project part four I created the messages for the news media and the evaluation form.
Sports PR
I took Sports Public Relations from August to December of 2022. In Sports PR I learned the ins and outs of daily tasks of PR professionals in sports. I created a fact sheet for a college football team that I made up. In the assignment titled "Big Home Game Strategy", I wrote a press release and created a social media timeline for my made up college football team. In class I also learned how to write a game recap!
PR Research
I took Public Relations Research from August to December of 2022. In PR Research, our class had the City of Norman as our client. This was a semester-long group project, and the objective was to research and find solutions on how the City of Norman could better engage with the community. I learned how to perform and analyze primary and secondary research. In class, I learned about different types of research, research elements, and how to analyze statistics.
International Advertising
I took International Advertising from January to May of 2022. In international advertising, I was given Honda as my company for my semester-long project. I learned a lot about how to do secondary research throughout this project. In class I learned the importance of advertising and the power it holds over audiences.