lauren belloniMay 1, 20234 minHow to Evaluate Your Strategic PR PlanBefore you develop specific evaluation techniques for your PR campaign, you need to consider the metrics on which you will judge...
lauren belloniMar 20, 20232 minCreating a Strategic Public Relations PlanAction and response strategies are extremely important for an organization to interact with its publics. There are two main types of...
lauren belloniMar 7, 20233 minOrganizational Analysis: 2nd Step to Creating a PR CampaignWhen beginning a public relations campaign, you need to conduct formative research. First, you need to analyze the situation facing your...