Before you develop specific evaluation techniques for your PR campaign, you need to consider the metrics on which you will judge...

Action and response strategies are extremely important for an organization to interact with its publics. There are two main types of...

When beginning a public relations campaign, you need to conduct formative research. First, you need to analyze the situation facing your...

When working on a public relations campaign, formative research is a very important first step in building your campaign. Analyzing the...