Lululemon’s mission is to elevate the world from mediocrity to greatness. The company sells yoga/athletic wear and accessories.
Lululemon’s most dominant attitudes are:
Create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility
Create real relationships with guests, understand what they are passionate about, and help them celebrate their goals
Empower people to reach their full potential through providing the right tools and resources
Encourage a culture of leadership, goal setting and personal responsibility
Lululemon’s core values are:
Personal responsibility
Entrepreneurship
Honesty
Courage
Connection
Fun
Inclusion
Lululemon differs from its competitors because it emphasizes its connection with its customers. They also exceed in product quality, customer loyalty, patented material, efficiency, innovation, and responsiveness to customers. Lululemon’s image and message should differ from its competitors by matching the aesthetic of the company and products it sells. Its main competitors are Athleta, Nike, Adidas, Under Armour, and VS Sport.
Research is important to your design and targeting your audience because you want to match your design’s aesthetic to the company you are designing for. Researching your target audience can help you with the aesthetic as long as the message that is in your design.
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