Building Lululemon’s Communication Strategy

Visual language:

• Color: Black, Red, White, Grey

• Typography: clean sans serif font

• Layering of different textures and colors and designs

• Include the logo in an aesthetically pleasing way throughout designs

• Short messages, not too long so we don’t lose people's engagement/attention

The visuals will be majority image-driven to give off the feeling of the vibe and to be able to send a message through images rather than words. Words will be presented but very minimally, and there will be no long sentences presented (very short and simple).

The type and images need to reflect the core values and attitudes of Lululemon. They need to promote what the brand stands for and reflect who they are as a brand, as well as match the aesthetic.