It is important to research competitors before creating your business card for multiple different reasons.
You can get ideas from looking at competitor's cards
You can see what they did and think about how to make yours stand out more than theirs
assess your strengths and weaknesses in comparison to the competitors
it can lead to solutions to give that vital edge over the competition
It is also important to visualize a communications strategy before creating your business card and other collateral materials.
Maintain consistency amongst your other materials
prevent incorrect information
Ensures that all of your materials include the information you are trying to communicate
helps create understanding where words alone cannot
Looking at inspiration and mood boards can also be a significant amount of help in the design process of your business card.
They can help generate design ideas
Help keep the style and aesthetic consistent and on track with your business cards and other collateral materials
colors, font, images, etc.
They also can refine the style before even diving in to the actual design process
![](https://static.wixstatic.com/media/223ec0_08029e208b68401c827540d316b65650~mv2.jpg/v1/fill/w_980,h_570,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/223ec0_08029e208b68401c827540d316b65650~mv2.jpg)
![](https://static.wixstatic.com/media/223ec0_af45690554ef4e349f2337b2ce6e1740~mv2.jpg/v1/fill/w_980,h_568,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/223ec0_af45690554ef4e349f2337b2ce6e1740~mv2.jpg)
Comments