Public relations publications is internal or external communications that has a special emphasis on design, layout and content. In PR pubs you are designing content and learning and applying good publication techniques. It also has to do with visual communications and not just creating a design. Your design needs to send a message alone without words.
Tools that can be used to promote an organization are social media, business cards, letterheads, envelopes, handouts, newsletters, and more.
I have learned that there is a lot more that needs to be taken into consideration when creating a design than I thought. You need to make sure you are being 100% inclusive of every group, add emotion and personality into your design, aesthetics are very important in creating a good design, and less can be more. I also know that for your design to be successful you absolutely must understand your stakeholders and target audience unless your message will not reach the right people. Everything must be pleasing to the eye unless people will skip over it and it will not get the engagement you want it to.
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